Thoughts on the Episerver/Optimizely Acquisition
When one of the market leaders in digital experience / content management / e-commerce acquires the market leader in Optimization and Experimentation - great things can be expected. But how will it differ from the optimization techniques used by Episerver customers today? Here are my thoughts.
Episerver Forms: Avoiding spam with a honeypot
Spam comes in many forms and can be really annoying. Often, when you put a form on your website it will be found by spam bots that will post lots of spam in the form. A common defense is CAPTCHA's, but they are annoying the real users and typically not WCAG compliant. Here, I'm showing a simple Episerver implementation of another approach that works wonders for me - the honeypot.
Experimenting with Wikipedia topics for Content
Automatically tagging your content with topics from a known, well described topic base like Wikipedia can have many cool uses. You can organize your content, suggesting keywords and outbound links, not to mention that you can build up interest profiles of your visitors. These interest profiles can the be used to suggest appropriate content and keep your visitors engaged. Inspired by Episerver Content Intelligence and a couple of earlier projects I've done in the past, I decided to perform an experiment to see how far I could get with a DIY approach as opposed to the traditional cloud-based NLP/AI.
Using Episerver Forms to book meetings in Outlook with Microsoft Power Automate
It's not as hard as you might think - and doesn't require any code - to connect your Episerver Forms with hundreds of other systems, using services like Microsoft Power Automate (formerly Flow), Azure Logic Apps, IFTTT or Zapier. I made a 5 minute video, showing how you can let your visitors request a meeting on a given date from a form on your website, and then having it being automatically booked in your Outlook 365 calendar.
Attribute to set XHTML property settings in Episerver
A pretty normal task is to have an XHTML property that uses only a very specific subset of the normal TinyMCE functionality. For example a text field that also allows the editors to create links - but nothing else. I came up with what I think is an elegant solution here.
Episerver Forms: Adding custom validators to existing elements
It's easy to extend Episerver forms with custom validation types. But it's a little bit harder to add the new validation types to the existing elements. In this blog post I'll add an ultra simple letter-only validation option to the existing TextboxElement.
Getting more Insight (pun intended) into Episerver Profile Store
Profile Store, Insight, Tracker, Advance - Episerver offers a myriad of different (but connected) REST services for managing and tracking your visitors and prospects. It can be slightly confusing at first - and some of the documentation might be a tad misleading - but once you get the hang of it, they are really powerful tools. I've recently had a chance to explore them in depth. Here is what I've learned so far.