AI Assisted Content Creation - in Optimizely CMS & Commerce (AI Series - Part 2)
AI assisted content creation is an exciting new approach driven by algorithms and models like GPT-3, DALL-E, Stable Diffusion and more. At CodeArt we've been experimenting how to use these technologies to enhance the editorial process. In this second part of the blog series on the topic I'll share a video of a prototype integration to Optimizely (Episerver) CMS of content creation using AI for both images and text.
Self service with Fluid Templating for editors in Optimizely CMS
A classic need in many websites - especially self-service sites - is a placeholder mechanism, so editors can use placeholders in their text to be replaced with user specific data. Recently, working with a client, we ran into this problem and tried out a new approach to empower the content creators to solve this themselves.
Anti-Pattern: Don't modify Optimizely CMS (Episerver) content objects in the Controller
Using your content object (CurrentPage / CurrentBlock) as a makeshift viewmodel where you change settings or extend it with user data in the controller before passing it to the view, is unfortunately (and to my surprise) a pretty wide-spread practice among developers implementing Optimizely (Episerver) web sites. But it really needs to stop.
Optimizely (Episerver): Split folder structure for blocks and media
Since version 7 or 8 of Episerver (now Optimizely CMS), the shared Blocks and Media have been sharing the same folder structure. Some people see a benefit with the shared structure, and some absolutely hate it. Personally, I have gotten used to it - but I was recently asked if it's possible to split it up. Here's the hack I came up with.
Named Entity Recognition Demo
When working with a content heavy site, it can be very practical to use AI for identifying named entities in the text. Last summer I made a prototype service using Named Entity Recognition in danish, english and swedish to tag content - but not until now did I find time to describe it in a blog post.
Thoughts on the Episerver/Optimizely Acquisition
When one of the market leaders in digital experience / content management / e-commerce acquires the market leader in Optimization and Experimentation - great things can be expected. But how will it differ from the optimization techniques used by Episerver customers today? Here are my thoughts.